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Eastern Michigan UniversityDigitalCommons@EMU Master\'s Theses and Doctoral Dissertations Master\'s Theses, and Doctoral Dissertations, and Graduate Capstone Projects2010Vanity sizing, body image,
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Take accurate body measurements using a measuring tape.
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Refer to the size chart provided by the clothing brand or retailer to determine your size based on your measurements.
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Try on clothes in the size recommended by the size chart to see how they fit on your body.
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Vanity sizing refers to the practice of labeling clothing sizes smaller than they actually are to appeal to consumers' desire to wear a smaller size, thus positively impacting their body image.
Typically, clothing manufacturers and retailers are required to consider and disclose sizes in a way that aligns with vanity sizing, as it affects consumers' perception of products.
There are no specific forms for vanity sizing body image; however, it generally involves product labeling that relates to how sizes are represented and marketed to the consumer.
The purpose of vanity sizing is to enhance consumer appeal and boost self-esteem by making individuals feel better about their size, encouraging them to purchase clothing.
Manufacturers must report sizing information, along with any standard measurements that can help consumers understand the actual fit of the clothing.
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