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Data Sheet IBM SPSS Retail Market Basket Analysis Leverage POS data to understand sales patterns, customer preferences and buying patterns to create targeted and profitable promotions OverviewSolution
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Gather all the items that were purchased from a particular store or market.
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List down each item including the name, quantity, and price paid.
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Calculate the total cost of all the items to get the market basket value.

Who needs what is market basket?

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Retailers who want to understand customer purchasing habits.
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Economists who are studying consumer behavior and inflation rates.
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Marketing professionals looking to analyze sales data and trends.
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Market basket refers to a representative collection of goods and services used to measure changes in the cost of living, inflation, or economic health.
Typically, businesses and organizations involved in retail and consumer services may be required to report data related to market basket analysis.
To fill out a market basket report, one needs to compile data on the prices and quantities of the items included in the basket, along with any relevant sales or transaction information.
The purpose of the market basket is to track price changes over time, analyze consumer spending habits, and inform economic policies and business strategies.
Information to be reported usually includes item prices, quantities sold, total sales data, and any changes in pricing or availability of items within the market basket.
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