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BRAND NAME JUSTIFICATION Please complete and return immediately to:Agency/Office Name: OED/CSO 1.\”Brand name\” of product: ACTIVE and Smart Cards2. Description of \”brand name\” product:
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How to fill out brand name justification and

01
Research the brand name guidelines provided by the relevant organization or institution.
02
Ensure the brand name is unique and not already in use by another entity.
03
Provide a detailed explanation of the significance and relevance of the brand name to the products or services offered.
04
Include any relevant background information or history of the brand name.
05
Submit the justification along with the necessary documentation for review and approval.

Who needs brand name justification and?

01
Individuals or businesses looking to trademark a brand name.
02
Companies undergoing a rebranding process.
03
Startups creating a new brand identity.
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Brand name justification is the process through which a company provides a rationale for using a specific brand name for a product or service, typically to demonstrate compliance with regulatory requirements or industry standards.
Companies or manufacturers that market products under specific brand names, especially in regulated industries, are required to file brand name justification.
To fill out brand name justification, a company must complete a standardized form that includes details about the brand name, the product it represents, and the justification for its use, often requiring supporting documentation.
The purpose of brand name justification is to ensure that the brand name used is not misleading, adheres to regulatory guidelines, and provides clarity and trust to consumers.
Brand name justification must report information such as the product name, brand name, the reason for the brand name choice, and any applicable regulatory compliance statements.
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