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Old Dominion University Digital Commons Theses and Dissertations in Business AdministrationCollege of Business (Stroke)Spring 2004Customer Relationship Marketing and Effects of Demographics and Technology

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What is customer relationship marketing?

Customer relationship marketing (CRM) is a strategy used by businesses to manage interactions with current and potential customers. It involves analyzing customer data to improve relationships, enhance customer satisfaction, and drive sales growth.

Who is required to file customer relationship marketing?

Businesses that engage in customer relationship marketing activities and manage customer data are typically required to file customer relationship marketing reports. This may include companies operating in various sectors that rely on maintaining customer relationships.

How to fill out customer relationship marketing?

To fill out customer relationship marketing, businesses need to gather relevant customer data, such as demographics, purchase history, and interaction records. They then complete the required forms or reports by accurately entering this information in the specified format.

What is the purpose of customer relationship marketing?

The purpose of customer relationship marketing is to deepen customer loyalty and engagement by using targeted marketing strategies that cater to individual customer preferences and behaviors. It aims to enhance customer lifetime value and foster long-term relationships.

What information must be reported on customer relationship marketing?

Required information may include customer demographics, communication preferences, purchase history, engagement metrics, and any actions taken to improve customer relations. Specific reporting standards can vary based on the regulatory environment or industry guidelines.

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