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Identity: Digital Storage of Personal Identification Documents Technical Report submitted to the Department of Computer SciencePresented to the Faculty of the School of Engineering and Applied Science University
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UB identity and brand refers to the unique characteristics and visual elements that represent the University at Buffalo, including logos, colors, fonts, and messaging used to maintain a cohesive image.
All departments, programs, and organizations affiliated with the University at Buffalo are required to adhere to and file any necessary documentation related to the UB identity and brand.
To fill out the UB identity and brand documentation, individuals must follow the university's guidelines, which usually involve completing a form that details the intended use of the brand elements and submitting it for approval.
The purpose of the UB identity and brand is to create a unified representation of the university that enhances its visibility, recognition, and reputation in the academic community and beyond.
The information that must be reported typically includes the intended use of brand assets, descriptions of materials to be produced, and any specific brand guidelines that will be followed.
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