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ITC230 Economics of Information and CommunicationsPartII: The Information economyChapter 6: Market Strategies: Switching costs and Lockin 6.1 Recognizing Lockin: An Introduction Since information
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Determine your current market power by evaluating your position within the market compared to competitors.
02
Consider factors such as market share, pricing power, barriers to entry, and access to critical resources.
03
Fill out the market power section of the form by providing detailed information about your business and its relationship to the market.
04
Assess your potential for switching by researching alternative suppliers or providers in the market.
05
Consider factors such as cost, service quality, contract terms, and availability before making a decision.
06
Fill out the switching section of the form by providing information about your current provider and the reasons for considering a switch.

Who needs market power and switching?

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Businesses looking to assess their competitive position within the market may need market power analysis.
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Businesses that are considering changing suppliers or providers may need information on switching options.
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Market power refers to the ability of a firm to raise prices above marginal cost without losing all of its customers. Switching is the process of changing from one product or service to another.
Market participants in regulated industries are required to file market power and switching information.
Market power and switching forms can be filled out online or submitted via mail.
The purpose of market power and switching filings is to ensure competition in the market and prevent anti-competitive behavior.
Market participants must report information on their market share, pricing strategies, and barriers to entry.
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