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HBR.ORGSpotlight on Smarter salesThe End of Solution Sales The old playbook no longer works. Star salespeople now seek to upend the customers current approach to doing business. by Brent Adamson,
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Solution selling doesn't work when the product or service being offered doesn't effectively address the customer's needs or solve their problems.
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The purpose of reporting on why solution selling doesn't work is to identify areas for improvement in the sales process and adjust strategies accordingly.
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