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Contents for Guidance Notes for Behavioural Application Page 1 .......................................................................................................................................................................2
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Familiarize yourself with the IAB UK Good Practice Principles for Online Behavioral Advertising document.
02
Review each principle and understand the guidelines and best practices for online behavioral advertising.
03
Fill out the document by providing relevant information about your online behavioral advertising practices.
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Make sure to accurately and clearly outline how you adhere to each principle in your advertising activities.
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Companies and organizations involved in online behavioral advertising.
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Regulatory bodies or industry associations seeking to ensure compliance and ethical standards in online advertising.
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The IAB UK Good Practice Principles for Online Behavioural Advertising are a set of guidelines for online advertising practices.
Ad networks, advertisers, and publishers are required to adhere to the IAB UK Good Practice Principles for Online Behavioural Advertising.
The IAB UK provides guidelines on how to comply with the principles through training and resources.
The purpose of the principles is to promote responsible online advertising that respects user privacy and provides transparency.
Information on data collection, targeting, and user consent must be reported on the IAB UK Good Practice Principles for Online Behavioural Advertising.
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