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Target Market Determination for Prime Variable Product ProductPrime Variable with [optional] Visa Debit CardProduct ManagerColumbus Capital Pty Ltd ACN 119 531 252, Australian Financial Services Licence
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Target market determination is used to identify the intended audience or customer base for a product or service.
Financial institutions and investment firms are required to file target market determinations for each financial product they offer.
To fill out a target market determination, financial institutions need to assess the characteristics and preferences of their target audience and document this information.
The purpose of target market determination is to ensure that financial products are marketed and sold to the appropriate audience, taking into account factors such as risk tolerance and investment objectives.
Target market determinations must include information about the target audience's demographics, risk profile, investment goals, and any other relevant factors.
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