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financeTarget Market Determination for SMSF Fixed Investment Products This Target Market Determination (TMD), which is required by law, is to make sure that our customers objectives and needs are
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Research your industry and competitors to identify potential target markets.
02
Analyze customer demographics, psychographics, and behaviors to understand their needs and preferences.
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Develop buyer personas to represent your ideal customers and tailor your marketing strategies accordingly.
04
Use market segmentation techniques to divide the market into smaller, more manageable segments based on common characteristics.
05
Evaluate the attractiveness of each segment based on factors like size, growth potential, and competition.
06
Select the most promising target market(s) based on your analysis and develop a marketing plan to reach and engage them effectively.

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Target Market Determination (TMD) is a regulatory process that identifies the specific group of consumers for whom a financial product or service is intended, ensuring that the offering is suitable and beneficial for that market segment.
Issuers of financial products, including banks, insurers, and other financial institutions, are required to file Target Market Determination (TMD) to comply with regulatory requirements.
To fill out a TMD, organizations must provide detailed information about the target market, including characteristics, needs, product attributes, and how the product meets those needs, as well as evidence supporting the determination.
The purpose of TMD is to ensure that financial products are designed for and marketed to consumers who are most likely to benefit from them, thereby promoting responsible lending and enhancing consumer protection.
The TMD must include information such as the target market description, product objectives, risks, and how the product meets the expected needs of the target consumers, along with monitoring and review mechanisms.
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