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PUBLIC RELATIONS EARNED MEDIA & INFLUENCER SNAPSHOT August 27 September 3, 2021Earned media placement highlights 449M+ IMPRESSIONS Discover Puerto Rico Becomes MarketerforHire to OthersSocial reach

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What is public relations?

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Typically, organizations with public relations departments or teams are required to file information related to their public relations activities.

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What is the purpose of what is public relations?

The purpose of public relations is to manage the reputation of an organization, communicate key messages to the public, and build positive relationships with stakeholders.

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Information related to public relations activities such as press releases, media coverage, events, and social media presence must be reported.

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