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XVIII SEM EAD Seminaries em Administraonovembro de 2015 ISSN 21773866MARKETING PERFORMANCE OF SUBSIDIARIES OPERATING ABROAD: AN INTEGRATIVE MODELMARCOS CORTEZ COMPOSER USP Universidade de So Paulo campomar@usp.br ROBERTO

How to fill out marketing performance of subsidiaries

How to fill out marketing performance of subsidiaries

1. Gather data on the marketing strategies and activities of each subsidiary.
2. Analyze the performance metrics such as ROI, sales growth, market share, and customer acquisition for each subsidiary.
3. Compare the marketing performance of each subsidiary against set targets and benchmarks.
4. Identify areas of improvement and develop action plans to address any deficiencies.
5. Regularly review and update the marketing performance of subsidiaries to track progress and make informed decisions.

Who needs marketing performance of subsidiaries?

1. Companies with multiple subsidiaries looking to assess the effectiveness of their marketing efforts across different regions or product lines.
2. Investors and stakeholders interested in evaluating the overall performance and potential growth opportunities of the subsidiaries.
3. Marketing managers and executives seeking to optimize marketing strategies and allocate resources effectively.

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What is marketing performance of subsidiaries?

Marketing performance of subsidiaries refers to the evaluation of the effectiveness of marketing strategies and activities conducted by a company's subsidiary organizations.

Who is required to file marketing performance of subsidiaries?

The parent company or holding company is typically required to file the marketing performance of subsidiaries.

How to fill out marketing performance of subsidiaries?

To fill out marketing performance of subsidiaries, the parent company must gather data on the marketing activities and results of its subsidiary organizations, analyze the information, and report the findings in the required format.

What is the purpose of marketing performance of subsidiaries?

The purpose of marketing performance of subsidiaries is to assess the effectiveness of marketing activities and strategies implemented by a company's subsidiary organizations, and to identify areas for improvement.

What information must be reported on marketing performance of subsidiaries?

Information such as marketing budgets, sales revenues, customer acquisition and retention rates, market share, and return on investment for marketing campaigns must be reported on marketing performance of subsidiaries.