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Rochester Institute of Technology Digital Institutional Repository Theses 5152021Social Media Influencer Motivation: Exploring What Drives MicroCelebrities to Produce Content Using Social Exchange
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How to fill out social media influencer motivation

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Understand your target audience and what resonates with them.
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Social media influencer motivation refers to the reasons why individuals choose to promote products or services on social media platforms.
Anyone who is being paid to promote products or services on social media platforms may be required to file social media influencer motivation.
Social media influencer motivation can be filled out by providing details about the reasons for promoting specific products or services, as well as any compensation received for the promotion.
The purpose of social media influencer motivation is to provide transparency and disclosure about the motivations behind social media endorsements.
Information that must be reported on social media influencer motivation includes the reasons for promoting products or services, as well as any compensation received for the promotion.
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