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MASS LOWELLOffice of University Relations
9789343224
uml.edu/universityrelationsO F I C E O F U N I V E R S I T Y R E L AT I O NS Brand
Standardsuml.edu/universityrelationsUMASS L OW EL L|QUICK REFERENCE
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Brand communications and creative refers to the strategies and materials used to promote a brand's identity, products, or services.
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Information such as target audience, marketing channels, messaging, visual elements, and budget allocation must be reported on brand communications and creative.
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