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Unica Collaborate V12.1.7 Field Marketer\'s GuideContents Chapter 1. Introduction to Collaborate Field Marketing......................................................................... 1 Collaborate

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Understand the target market and identify the best locations for targeting potential customers.

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What is what is field marketing?

Field marketing involves promoting products or services directly to consumers in their local communities through events, demonstrations, and other marketing strategies.

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Companies or organizations that engage in field marketing activities are required to file reports on their marketing campaigns.

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The purpose of field marketing is to drive brand awareness, increase sales, and engage directly with consumers to build relationships and gather feedback.

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Companies must report on the strategies used, locations targeted, budget spent, ROI achieved, and any other relevant data related to their field marketing campaigns.

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