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B R A N DG U I D E L I N E S2023C O N TE N TSSECTION 1 | WHY OUR VISUAL IDENTITY MATTERS 3SECTION 2 | APPROVED IMAGES 4SECTION 3 | LOGO USAGE SPECIFICATIONS 13SECTION 4 | UNACCEPTABLE VARIATIONS 16SECTION
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How to fill out why your companys visual

01
Start by defining your company's visual identity, including colors, fonts, and logo.
02
Ensure consistency in visual elements across all platforms and marketing materials.
03
Use your company's visual identity to create a cohesive brand image that resonates with your target audience.
04
Incorporate your company's visual elements into your website, social media profiles, and advertising materials.
05
Regularly review and update your company's visual identity to stay relevant and appealing to customers.

Who needs why your companys visual?

01
Businesses looking to establish a strong and recognizable brand identity.
02
Marketing professionals who want to create visually appealing and cohesive campaigns.
03
Companies undergoing rebranding or launching new products/services.
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Visual identity is the set of visual elements that represent a company, including logo, colors, typography, and imagery.
Typically the marketing or branding department is responsible for managing and maintaining a company's visual identity.
A company's visual identity can be filled out by ensuring consistency in the application of logo, colors, typography, and imagery across all marketing materials.
The purpose of a company's visual identity is to create a recognizable and cohesive brand image that helps differentiate the company from competitors and build brand loyalty.
The information that must be reported includes details on the logo, color palette, typography, and guidelines on how to use these elements.
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