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FAQ LOTAME ONBOARDING Bringing Offline Data OnlineWHO IS LOTAME? Lotame enables companies to use data to build strongerCAN I IMPROVE THE EFFECTIVENESS OF MY CAMPAIGNS WITH OFFLINE DATA?connections
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Combining online and offline refers to integrating digital and physical elements in a business strategy.
Any business or organization that utilizes both online and offline channels in their operations may be required to file combining online and offline strategies.
To fill out combining online and offline strategies, businesses can evaluate their digital and physical marketing efforts, identify areas for integration, and create a cohesive strategy.
The purpose of combining online and offline strategies is to create a seamless customer experience across different channels and drive engagement and sales.
Information reported on combining online and offline strategies may include marketing initiatives, sales data, customer engagement metrics, and integration efforts.
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