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This Master\'s Thesis by Bogdan Santovac examines marketing communication models and their relationship with the surveillance economy, focusing on Millennials\' perceptions in 2020.
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Marketing communication models are frameworks that outline how organizations communicate with their target audience through various marketing channels. These models help in structuring the marketing message and strategy effectively.
Typically, organizations involved in marketing, such as advertisers, businesses, and agencies that engage in promotional activities, are required to file marketing communication models.
To fill out marketing communication models, one needs to gather relevant data and insights about the target audience, select appropriate communication channels, formulate the message, and complete the model according to the established guidelines or templates provided by regulatory bodies.
The purpose of marketing communication models is to provide a structured approach to plan, execute, and evaluate marketing communications effectively, ensuring that messages are clear, targeted, and measurable.
Information typically reported on marketing communication models includes target audience demographics, communication objectives, message content, selected channels, budget allocations, and metrics for evaluating effectiveness.
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