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MAJOR GIFT COMMUNICATIONS: SHARING THE STORY, NOT THE STATS December 14, 2011 :: 1:00 2:30 p.m. EST WEB CONFERENCE MAJOR GIFT COMMUNICATIONS: SHARING THE STORY, NOT THE STATS December 14, 2011 ::
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How to fill out major gift communications

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How to fill out major gift communications:

01
Start by researching your potential major gift donors. Gather information about their interests, giving history, and any personal connections they may have to your organization. This will help you tailor your communications to their interests and motivations.
02
Create a compelling case for support. Clearly articulate the impact and importance of your organization's work and how donations will make a difference. Use persuasive language and storytelling to engage the donor and inspire them to give.
03
Personalize your communications. Address the donor by name and acknowledge any previous support or involvement they may have had with your organization. Make them feel valued and appreciated.
04
Clearly state the purpose of your communication. Whether you're sending a letter, email, or other medium, make it clear that you're requesting a major gift and provide specific information on how the donor can contribute.
05
Use a persuasive and respectful tone in your communications. Avoid being too pushy or aggressive, but also clearly convey the urgency and importance of their potential contribution.
06
Follow up with the donor. Send a personalized thank-you note or email after they have made a major gift, expressing your gratitude for their support and sharing updates on how their donation is making an impact.
07
Continuously evaluate and improve your major gift communications strategy. Pay attention to donor feedback, track response rates, and make adjustments as needed to ensure your communications are effective and compelling.

Who needs major gift communications?

01
Nonprofit organizations: Major gift communications are crucial for nonprofits as they rely on large donations to fund their programs and initiatives. These communications help nonprofits engage potential major donors and build relationships that can lead to substantial contributions.
02
Universities and educational institutions: Many universities and educational institutions rely on major gifts to support scholarships, research, infrastructure development, and other important initiatives. Effective communications with potential major donors can help secure these critical funds.
03
Arts and cultural organizations: Museums, theaters, and other arts and cultural organizations often require major gifts to support exhibitions, programming, and operational expenses. Building strong relationships with potential major donors through targeted communications is essential for sustaining these organizations.
04
Hospitals and healthcare organizations: Major gifts play a vital role in funding medical research, purchasing advanced equipment, and providing quality patient care. Effective communications can help healthcare organizations connect with potential major donors who are passionate about improving healthcare services.
05
Religious institutions: Many religious institutions rely on major gifts to support their community outreach, building projects, and spiritual programs. Communicating the impact and importance of these initiatives to potential major donors is crucial for securing their support.
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Major gift communications are reports that disclose significant donations or gifts given to a nonprofit organization.
Nonprofit organizations are required to file major gift communications.
Major gift communications can be filled out through the designated forms provided by the IRS, including details such as donor information, gift amount, and purpose of the gift.
The purpose of major gift communications is to provide transparency and accountability regarding large donations received by nonprofit organizations.
Information such as donor name, address, gift amount, date of gift, and purpose of the gift must be reported on major gift communications.
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