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Low-budget User Research for an Intranet Redesign User Focus 2007 Melanie J. Huston Web & Information Management Unit Reference & Web Services Section Public Services Division, Library Operations

How to fill out low-budget user research

How to fill out low-budget user research:

1. Identify your research objectives: Determine what specific information or insights you are seeking to gather from your user research. This will help you focus your efforts and make the most of your limited budget.
2. Choose cost-effective research methods: Look for research methods that don't require significant financial investment. Some low-budget options include online surveys, remote user testing tools, and conducting interviews via video calls.
3. Recruit participants creatively: Instead of relying on expensive recruitment agencies, consider leveraging your existing networks or using social media platforms to find participants who fit your target audience. You can also offer incentives or rewards in exchange for their participation to increase the chances of recruitment.
4. Prioritize key research questions: Since you have a limited budget, focus on gathering insights that will have a direct impact on your project goals. Prioritize your research questions to ensure you are investing your resources in the most valuable areas.
5. Conduct remote research: Remote research eliminates the need for expensive travel and accommodation costs. Utilize various online tools to conduct remote usability testing, interviews, or surveys. This will enable you to reach a diverse pool of participants regardless of their geographical location.
6. Utilize free or low-cost prototyping tools: Instead of investing in costly prototyping software, explore free or low-cost tools available in the market. These tools will help you create interactive prototypes to obtain valuable feedback from users without breaking the bank.
7. Analyze data efficiently: Use affordable data analysis tools or software to process and analyze the data collected during your research phase. Many tools offer free or affordable options that can provide valuable insights without significant expense.

Who needs low-budget user research?

1. Startups on a limited budget: Startups often face financial constraints and need to make the most of their resources. Low-budget user research allows them to collect valuable insights without breaking the bank.
2. Non-profit organizations: Non-profit organizations typically have limited funds available for research. Conducting low-budget user research enables them to understand their target audience, improve their services, and make informed decisions without a significant financial burden.
3. Small businesses: Small businesses often have tight budgets and may not have the means to invest in expensive user research. Low-budget user research methods provide them with a cost-effective way to gain insights and improve their products or services.

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