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Annual Report 2008As we celebrate our 150th anniversary in 2009, Innovation Delivered is more than our new brand tagline. It is our way of doing business in more than 90 countries around the world.
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01
Decide on the key message or theme you want to convey with your tagline.
02
Keep it short and concise, usually no more than a few words or a short sentence.
03
Make it relevant to your brand or product.
04
Use language that is easy to understand and memorable.
05
Test different variations with your target audience to see which resonates the most.
06
Consider incorporating your tagline into your marketing materials and branding strategy.

Who needs to tagline or not?

01
Companies or brands looking to create a memorable slogan or catchphrase to differentiate themselves from competitors.
02
Businesses that want to communicate their unique value proposition or brand identity to customers.
03
Marketing and advertising professionals working on campaigns to increase brand awareness and recognition.
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The tagline is a phrase or slogan that represents a company or product.
Companies or individuals who want to protect their intellectual property or establish a brand identity may choose to file a tagline.
To fill out a tagline, you would typically come up with a catchy phrase or slogan that accurately reflects your company or product.
The purpose of a tagline is to create brand recognition, convey a company's values or mission, and attract customers.
The tagline should accurately represent the company or product, be unique, and not infringe on any existing trademarks.
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