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IBIZA Publishing IBIZA Business Review https://ibimapublishing.com/articles/IBIMABR/2024/710234/ Vol. 2024 (2024), Article ID 710234, 10 pages, ESSEN: 19473788 https://doi.org/10.5171/2024.710234Research

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What is relationship marketing and customer?

Relationship marketing is a strategy designed to foster customer loyalty, interaction, and long-term engagement. It focuses on building strong relationships with customers rather than just focusing on individual sales.

Who is required to file relationship marketing and customer?

Businesses and organizations that engage in relationship marketing practices and collect customer data may be required to file reports on their relationship marketing activities.

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Filling out relationship marketing and customer reports typically involves providing details about customer interactions, marketing strategies implemented, and metrics related to customer engagement and satisfaction.

What is the purpose of relationship marketing and customer?

The purpose of relationship marketing is to cultivate customer loyalty, enhance customer retention, and ultimately increase the lifetime value of customers through improved engagement and personalized marketing efforts.

What information must be reported on relationship marketing and customer?

Information to report may include customer demographics, engagement metrics, marketing strategies used, feedback collected from customers, and the effectiveness of relationship-building initiatives.

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