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1Mnetwrks / Search Engine Marketing / Ramos & Cota / 1597336 / Front Matter Blind Folio FM:iiAbout the Authors Andreas Ramos develops analytics and marketing strategies for clients such as Stanford
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Search engine marketing, or SEM, is a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages.
Anyone who is running a search engine marketing campaign for their business or organization is required to file search engine marketing report.
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The purpose of search engine marketing is to drive traffic to a website and increase visibility in search engine results pages.
Information such as the keywords targeted, the ads run, the budget spent, and the performance metrics must be reported on a search engine marketing report.
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