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NORWIDAYATI AHMAD HALIFAX ALI HAMLIZATUL ARRAY MOHAMMADPUR FIRST INTRODUCTION TO CONSUMER BEHAVIOURExclusive guide on getting your way around the consumer marketCONSUMER BEHAVIOURYOUR FIRST INTRODUCTION TO
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Introduction to consumer behaviour refers to the study of how individuals make decisions to spend their available resources on consumption-related items. This includes understanding the processes involved in selecting, purchasing, using, and disposing of products and services.
Typically, businesses and organizations that engage in market research, product development, or advertising strategies are required to file an introduction to consumer behaviour, often to understand their target audience better.
To fill out an introduction to consumer behaviour, one must gather relevant data on consumer preferences, motivations, and purchasing habits, and then organize that information into a structured format, often including surveys or focus group results.
The purpose of the introduction to consumer behaviour is to gain insights into consumer choices and preferences, which can help businesses tailor their products, marketing strategies, and improve customer satisfaction.
Information that must be reported includes demographic details of the target audience, consumer attitudes, buying patterns, and factors influencing purchase decisions.
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