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EducationataGlance Chart Please return by email to: Molly Long at long@afsa.org 2024 DEADLINES JUNE 2024: Ad Space Reservation: April 17; Chart and Ad Materials: May 1 October 2024 (Summer Camps &
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How to fill out total ooh ad spending

01
Determine the time period for which you want to calculate total ooh ad spending.
02
Gather invoices and receipts for all ooh ad campaigns during the chosen time period.
03
Sum up the total amount spent on each ooh ad campaign.
04
Add together the total spending for all ooh ad campaigns to get the overall total ooh ad spending.

Who needs total ooh ad spending?

01
Businesses and organizations that invest in out-of-home advertising campaigns.
02
Marketing and advertising agencies looking to track and analyze their spending on ooh ads.
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Financial analysts researching the impact of ooh ad spending on overall marketing budgets.
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Total out-of-home (OOH) advertising spending refers to the cumulative amount of money allocated by advertisers for ads displayed in public spaces outside of the home, such as billboards, transit ads, and other outdoor media.
Regulatory bodies usually require advertising agencies, marketers, or businesses that engage in out-of-home advertising to file total OOH ad spending, often within their annual financial reporting.
To fill out total OOH ad spending, companies typically need to compile data on their expenditures for outdoor advertising over a specified period, categorizing them by media type and submitting this information through designated forms or platforms.
The purpose of reporting total OOH ad spending is to provide transparency in advertising expenditures, facilitate market analysis, and ensure compliance with advertising regulations.
Information that must be reported typically includes the total amount spent, the types of media utilized, the duration of the campaigns, and any relevant demographic or targeting information.
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