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Name, Image and Likeness Role of Institutions Educational Column This educational column is designed to assist the NCAA membership in its understanding of NCAA Division I Proposal No. 20243 (Name,
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01
Obtain a release form: Before using someone's name, image, or likeness, make sure to obtain their consent by having them sign a release form.
02
Clearly identify the person: When using the name, image, or likeness, make sure to clearly identify the person and not confuse them with someone else.
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Use for the intended purpose: Make sure to only use the name, image, or likeness for the intended purpose specified in the release form.
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Respect the individual's rights: Always respect the individual's right to control their own name, image, and likeness and refrain from using it in a way that could be harmful or misleading.

Who needs name image and likeness?

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Athletes
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Brands and businesses for marketing purposes
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Anyone using someone else's name, image, or likeness for commercial purposes
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Name, image, and likeness (NIL) refers to the rights that individuals have to control and profit from their personal branding, including their name, image, and likeness, particularly in the context of college athletics.
Typically, student-athletes who engage in NIL activities are required to file name, image, and likeness disclosures with their respective institutions and/or governing bodies.
To fill out a name, image, and likeness form, individuals must provide personal information, details about the NIL activity, the financial aspects of the arrangement, and any relevant agreements or contracts.
The purpose of name, image, and likeness legislation is to allow individuals, especially student-athletes, to monetize their personal brands and obtain compensation for the use of their name, image, and likeness.
Information typically required includes the athlete's personal details, the nature of each NIL agreement, the parties involved, compensation amounts, and any relevant dates associated with the agreements.
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