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CHESHIRE EAST COUNCIL Governance and Constitution Committee ___ Date of Meeting: 19 November 2009 Report of: Democratic Services Manager Subject/Title: Election of Mayor and Deputy Mayor ___1.0Report
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How to fill out media relations protocol

01
Identify the purpose of the media relations protocol.
02
List the key stakeholders who will be involved in the media relations process.
03
Establish guidelines for interacting with the media, including how to respond to media inquiries and requests.
04
Define the roles and responsibilities of team members involved in media relations.
05
Develop a crisis communication plan in case of any negative media coverage.
06
Regularly review and update the media relations protocol to ensure it remains relevant and effective.

Who needs media relations protocol?

01
Organizations, businesses, and government agencies that frequently interact with the media.
02
Public relations and communications professionals responsible for managing media relationships.
03
Any entity that wants to maintain a positive public image and effectively manage media coverage.
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Media relations protocol refers to the guidelines and procedures established for communicating with the media. It ensures that information is accurately conveyed, maintains consistency in messaging, and handles inquiries professionally.
Typically, all organizations and individuals involved in public relations, communications, or media interactions are required to file a media relations protocol. This may include public relations officers, communication teams, and company executives.
To fill out a media relations protocol, one must provide essential details such as the purpose of the media engagement, the key messages to be communicated, the intended audience, and any other relevant context. It's important to be clear and concise, ensuring that all information is accurate.
The purpose of media relations protocol is to establish a framework for effective communication with the media. It aims to enhance the organization’s reputation, ensure consistent messaging, and prepare for potential media inquiries and crises.
The media relations protocol typically requires reporting information such as the date and time of media interactions, the names of media contacts, the topics discussed, key messages delivered, and any follow-up actions or outcomes.
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