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International Business and Accounting Research Journal Volume 7, Issue 2, July 2023, 142158 http://journal.stebilampung.ac.id/index.php/ibarjStrategic Alliances and Marketing Orientation: to Improve
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Identify potential partners that align with your business goals and target market.
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Who needs strategic alliances and marketing?

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Small businesses looking to expand their reach and market presence.
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Companies looking to leverage complementary strengths and resources to achieve mutual goals.
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Businesses aiming to increase brand awareness and customer acquisition through collaborative marketing efforts.
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Strategic alliances and marketing refer to partnerships formed between businesses to leverage each other's strengths for mutual marketing benefits, enhancing reach and brand visibility.
Businesses and organizations involved in strategic alliances that affect marketing or require reporting for regulatory purposes typically need to file this information.
To fill out strategic alliances and marketing, businesses must provide relevant details about the partners, the nature of the partnership, and the marketing strategies involved, usually in a specific reporting format required by regulatory bodies.
The purpose of strategic alliances and marketing is to combine resources and expertise of different businesses to enhance their market presence, create synergies, and achieve competitive advantages.
Information that must be reported includes the names of the parties involved, the objectives of the alliance, the marketing strategies planned, and any financial arrangements made.
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