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This guide outlines the Affirmative Fair Housing Marketing Plan (AFHMP) procedures for Baltimore County to promote fair housing opportunities for all individuals in 2017.
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How to fill out affirmative fair housing marketing

How to fill out affirmative fair housing marketing
01
Ensure that all advertising materials contain the Equal Housing Opportunity logo and slogan.
02
Include statements in advertising that the property does not discriminate based on race, color, religion, sex, national origin, disability, or familial status.
03
Distribute advertising evenly across different media channels to reach a diverse audience.
04
Maintain records of all advertising efforts to demonstrate compliance with fair housing laws.
Who needs affirmative fair housing marketing?
01
Property owners
02
Real estate agents
03
Property managers
04
Developers
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What is affirmative fair housing marketing?
Affirmative fair housing marketing refers to the strategies and actions taken to ensure that housing opportunities are available to all individuals, regardless of race, color, national origin, religion, sex, familial status, or disability, in compliance with the Fair Housing Act.
Who is required to file affirmative fair housing marketing?
Anyone receiving federal funding for housing development, including public housing authorities, developers, and owners of certain federally-assisted housing programs, is required to file affirmative fair housing marketing plans.
How to fill out affirmative fair housing marketing?
To fill out affirmative fair housing marketing, entities must complete a Fair Housing Marketing Plan form which outlines their strategies for reaching diverse populations and overcoming barriers to housing, including specific outreach efforts, target groups, and marketing strategies.
What is the purpose of affirmative fair housing marketing?
The purpose of affirmative fair housing marketing is to promote equal housing opportunities, actively reach underrepresented groups, and ensure compliance with fair housing laws by eliminating discrimination in housing advertising and marketing practices.
What information must be reported on affirmative fair housing marketing?
Information required typically includes details about outreach efforts, demographics of the target audience, marketing materials used, and how the effectiveness of the marketing plan will be measured.
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