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43SPLIT THAT [ALMOST] ALWAYS TESTS BOOSTS CONVERSIONSDigital Marketer Increase Engagement Series43 SPLIT TESTS THAT [ALMOST] ALWAYS BOOST CONVERSIONSBrought To You By: Digital Marketers 3PART EMAIL
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Determine the element on your website or marketing material that you want to test.
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Create different variations of that element to test (such as different headlines, images, or calls-to-action).
03
Use a split testing tool or platform to evenly distribute traffic between the different variations.
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Monitor the performance of each variation, looking at metrics like conversion rates or click-through rates.
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Analyze the results and determine which variation performed the best, then make changes based on that data.

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Businesses looking to optimize their website or marketing campaigns.
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Split testing, also known as A/B testing, is a method used to compare two versions of a webpage or product to determine which one performs better in terms of conversion rates or user engagement.
Typically, businesses or marketers who are conducting split tests on their websites or marketing campaigns are responsible for documenting and analyzing the results. There is no specific filing requirement like taxes; it’s more about in-house reporting and analysis.
To conduct split testing, set up two versions of your webpage or content, randomly direct traffic to both, and track metrics such as conversion rates, click-through rates, and user engagement to assess performance differences.
The purpose of split testing is to identify which version of a webpage or marketing material yields better results, leading to improved conversion rates and enhanced user experience.
The report on split testing should include details such as the versions tested, metrics tracked (like conversion rates), statistical significance of the results, and a summary of findings and recommendations.
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