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Explore the comprehensive Utah Valley University Brand Guide for 2023, outlining brand voice, visual identity, university logos, colors, and more to enhance your branding efforts.
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How to fill out brand guide

01
Review the brand guidelines document provided by the company
02
Understand the color palette, font styles, logo usage, and tone of voice specified in the brand guide
03
Apply the brand elements consistently across all marketing materials and communication channels

Who needs brand guide?

01
Companies looking to establish a strong and cohesive brand identity
02
Designers and marketing professionals creating visual and written content for the brand
03
Anyone involved in representing the company to external audiences
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A brand guide is a document that outlines the rules and guidelines for how a brand should be presented to the world, including elements like logo usage, color palettes, typography, and tone of voice.
Typically, organizations and companies that are establishing or maintaining a brand identity are required to create and file a brand guide.
To fill out a brand guide, one should gather all relevant branding materials and information, define brand attributes, and clearly present guidelines for logo usage, colors, fonts, and other visual elements.
The purpose of a brand guide is to ensure consistency in branding efforts across all platforms and materials, and to help maintain the integrity and recognition of the brand.
A brand guide should report information including the brand story, logo specifications, color codes, font types, imagery styles, and guidelines for usage.
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