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FALL 2008Cloudveil_F08_r9.indd 18/19/08 3:44:41 PMQuiet time. Shoulder season is the quiet time. RVs have rolled up their Astroturf, half of town is off on some Lonely Planet trek and, like college
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Creative direction in the context of Stanley refers to the strategic guidance provided for the development and execution of creative projects, ensuring alignment with the brand's vision and goals.
Individuals or teams involved in the planning and execution of projects requiring creative oversight and alignment with Stanley's branding standards are required to file creative direction.
To fill out creative direction for Stanley, individuals should provide a clear description of the creative concept, include any relevant visuals or references, specify the target audience, and outline the expected outcomes.
The purpose of creative direction at Stanley is to ensure that all creative outputs are consistent with the brand’s identity, support marketing objectives, and resonate with the intended audience.
The information that must be reported on creative direction includes the project title, creative brief, target demographic, project deadlines, budget estimates, and any necessary approvals or stakeholder input.
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