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This paper explores the impact of personal video recorders (PVRs) on TV viewing and advertising in Australia, detailing usage patterns and audience behaviors based on data from 2010.
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The Ehrenberg-Bass Institute working paper refers to research documents or preliminary findings produced by the institute, which specializes in marketing and consumer behaviour studies.
Generally, individuals or organizations who participate in studies or projects conducted by the Ehrenberg-Bass Institute may be required to file a working paper detailing their findings or contributions.
To fill out the Ehrenberg-Bass Institute working paper, follow the provided guidelines, ensuring to include all required information, data, and conclusions in an organized format as outlined in the institute's instructions.
The purpose of the Ehrenberg-Bass Institute working paper is to disseminate research findings, facilitate peer review, and contribute to the academic community's understanding of marketing and consumer behaviour.
The information that must be reported includes research objectives, methodology, findings, discussions, and conclusions, along with any relevant data and citations.
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