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Academic Year 20122013Department of Marketing L E H I G HU N I V E R S I T YA C A D E M I CY E A R2 0 1 2 2 0 1 3A Message from the Marketing Chair by David A. Griffith, Ph.D., Professor of Marketing
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The department of marketing is a division within an organization that focuses on promoting and selling products or services. It is responsible for market research, advertising, public relations, product development, and customer outreach.
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Information that must be reported includes marketing strategies, campaign outcomes, market analysis data, budget expenditures, and measurable results related to sales and consumer engagement.
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