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International Journal of Economics and Business Administration Volume VIII, Issue 3, 2020 pp. 256279Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach Submitted 14/10/19,
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Digital marketing is a strategy that utilizes digital channels, platforms, and technologies to promote products and services, enhance brand awareness, and reach a targeted audience.
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The purpose of digital marketing a conceptual is to document and analyze the effectiveness of digital marketing strategies, ensuring compliance with regulations and optimizing marketing efforts for better reach and engagement.
Information required typically includes marketing objectives, target audience details, platform usage, campaign performance metrics, budget allocations, and compliance with advertising regulations.
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