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Bidding on Unbranded Keywords For Event Paid SearchAdidasPart 1Case Study | Paid Searching July, Paid Search accounted for 50% of the collective ad spend of the top running brands we analyzed. Paid
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Bidding on non-branded keywords refers to the practice of placing bids on generic search terms that do not include specific brand names. This strategy is often used in pay-per-click (PPC) advertising to attract a wider audience interested in a category of products or services rather than a specific brand.
Businesses and marketers who engage in online advertising and utilize pay-per-click strategies for non-branded keywords are typically required to file documents related to their bidding activities, ensuring compliance with advertising standards and regulations.
To fill out bidding on non-branded keywords, advertisers should identify target keywords, determine a budget, set bid amounts based on competition, and create ad content that aligns with the keywords chosen. This information is then submitted through their chosen advertising platform.
The purpose of bidding on non-branded keywords is to increase visibility and traffic to a website by capturing search interest from users who may not be specifically searching for a brand, thereby expanding market reach and potential customer base.
Information that must be reported includes the keywords targeted, bid amounts, ad performance metrics (such as click-through rates), budget allocation, and overall expenditure associated with the campaigns run on non-branded keywords.
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