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Report PRE AND POST ADVERTISING CAMPAIGN EVALUATION TOOL (ACT) FOR COVID-19 FALL BOOSTER AND 6 MONTHS4 YEARS OLD VACCINATION CAMPAIGNS Submitted to Health Canada Contract Number HT372224742 Prepared
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01
Identify the advertising objectives that need to be achieved.
02
Gather necessary data and metrics for pre-advertising assessment.
03
Craft a clear and concise advertising message.
04
Choose appropriate channels for advertising dissemination.
05
Create a schedule for the advertising campaign.
06
Implement the pre-advertising phase by launching preliminary ads or surveys to gauge interest.
07
Collect and analyze feedback from the pre-advertising phase.
08
Launch the full advertising campaign.
09
Monitor and evaluate the effectiveness of the advertising during and post-campaign.
10
Document post-advertising results and compare them with pre-advertising data.

Who needs pre and post advertising?

01
Businesses aiming to increase product awareness.
02
Marketing teams wanting to evaluate campaign effectiveness.
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Event organizers looking to boost attendance.
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Companies launching new products or services.
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Nonprofits conducting outreach for campaigns.
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Advertisers needing data to inform future strategies.
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Pre advertising refers to promotional activities conducted before a product or service is launched, while post advertising occurs after the launch to sustain interest and sales.
Typically, advertisers, agencies, or individuals promoting products or services that are regulated by advertising standards must file pre and post advertising.
To fill out pre and post advertising forms, gather necessary details about the product or service, intended audience, advertising strategy, and financials, and then complete the designated forms accurately.
The purpose of pre advertising is to generate buzz and anticipation before the launch, while post advertising aims to reinforce brand presence, maintain consumer interest, and analyze advertising effectiveness.
Required information includes product description, targeted demographic, advertising channels used, expenses incurred, and performance metrics.
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