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July 2015IJMIEVolume 5, Issue 7ISSN: 22490558___ IMPACT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOURAN EMPIRICAL STUDY ON FAST MOVING SEGMENT OF ELECTRONIC GADGETS Abdul Khadar Aneesh.A *. Sandesh
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The impact of online advertising refers to the effects and outcomes that digital marketing strategies have on target audiences, including increased brand awareness, customer engagement, and sales.
Businesses and organizations that engage in online advertising are generally required to file reports on its impact, especially if they have regulatory obligations or are tracking advertising effectiveness.
To fill out an impact report on online advertising, gather relevant data such as ad performance metrics, audience reach, conversion rates, and ROI, and then compile these findings in a structured format as required by any regulatory or assessment guidelines.
The purpose of assessing the impact of online advertising is to evaluate the effectiveness of advertising campaigns, understand audience behavior, and optimize future marketing efforts.
Key information that must be reported includes ad impressions, clicks, conversions, audience demographics, engagement metrics, and return on investment (ROI).
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