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INTRODUCTION Getting StartedThis resource is designed to walk you through the first steps in creating a streamlined and focused digital strategy. It will walk you through the steps to build meaningful
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Digital strategy refers to a plan that uses digital resources to achieve business goals. It involves leveraging digital tools and platforms to enhance customer experiences, improve operational efficiency, and drive innovation.
Organizations that engage in digital marketing or utilize digital platforms for business operations may be required to file a digital strategy, depending on legal and regulatory requirements in their jurisdiction.
To fill out a digital strategy, organizations should outline their goals, target audience, digital tools and platforms they will use, implementation timeline, and performance metrics to measure success.
The purpose of a digital strategy is to create a comprehensive plan that outlines how an organization will leverage digital technologies to improve its overall business performance and achieve strategic objectives.
Information typically reported in a digital strategy includes executive summary, objectives, target audience analysis, chosen digital channels, implementation steps, resource allocation, and metrics for evaluation.
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