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Advertising Standards Canada Consumer Drug Section Therapeutic Comparative Advertising SOP Part I: Directive & Part II, Section 1: Comparative EfficacyThis Standard Operating Procedure (SOP) applies

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What is direct-to-consumer advertising of prescription?

Direct-to-consumer advertising of prescription refers to marketing strategies used by pharmaceutical companies to promote prescription medications directly to patients, as opposed to targeting healthcare providers.

Who is required to file direct-to-consumer advertising of prescription?

Pharmaceutical manufacturers and sponsors of prescription drugs are required to file direct-to-consumer advertising.

How to fill out direct-to-consumer advertising of prescription?

Filling out direct-to-consumer advertising requires the submission of necessary forms and documentation detailing the advertising content, target audience, and related promotional materials to the relevant regulatory body.

What is the purpose of direct-to-consumer advertising of prescription?

The purpose is to inform patients about available prescription treatments, encourage them to discuss these options with healthcare providers, and enhance awareness of specific medical conditions.

What information must be reported on direct-to-consumer advertising of prescription?

Advertisers must report details such as the name of the drug, its indications, potential side effects, and any other information that ensures transparency and informed decision-making.

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