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Get the free GDPR for B2B Marketing: Guide to Rules & Regulations ... - dma org

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GDPR for marketers: AccountabilityIn partnership withGDPR FOR MARKETERS: ACCOUNTABILITYContents Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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GDPR, or General Data Protection Regulation, is a legal framework that sets guidelines for the collection and processing of personal information in the European Union. For B2B marketing, it means that businesses must handle personal data responsibly and transparently, ensuring proper consent and rights for individuals.
Any business that processes the personal data of individuals within the EU, even if the business itself is located outside the EU, is required to comply with GDPR regulations concerning B2B marketing.
To comply with GDPR for B2B marketing, organizations should conduct a data audit, identify the personal data they collect, establish legal bases for processing this data, obtain explicit consent when necessary, and implement privacy notices that inform individuals of their rights.
The purpose of GDPR in B2B marketing is to protect the privacy and personal data of individuals, ensuring that organizations handle such data respectfully and transparently, while also empowering individuals with control over their personal information.
Organizations must report information related to personal data processing activities, including the nature of the data collected, the purpose of processing, legal basis for processing, data retention periods, and individuals' rights regarding their data.
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