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Beyond the Algorithm How AIDriven Personalized Ads Shape Consumer Loyalty and Brand Engagementby Ebba Skillius & Amanda Jacobsson May 2024Masters Programme in International Marketing & Brand Management

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What is how ai-driven personalized ads?

AI-driven personalized ads are advertisements that use artificial intelligence to tailor content to individual users based on their preferences, behaviors, and demographics, enhancing the relevance and effectiveness of the ads.

What is the purpose of how ai-driven personalized ads?

The purpose of AI-driven personalized ads is to increase engagement and conversion rates by delivering more relevant and targeted advertising content to users, thereby improving the overall effectiveness of marketing efforts.

What information must be reported on how ai-driven personalized ads?

Information that must be reported includes data on user targeting criteria, algorithms utilized, data sources for personalization, and effectiveness metrics of the advertising campaigns.

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