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ADVERTISING OPPORTUNITIES ENEWSLETTERWEBSITESOCIAL MEDIADIGITAL FLIPBOOKInsights Email Open Rates: Industry Average: 34% ADA Average: 55% 21% Above Industry Average Email Click Rates: Industry Average:
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Email open rates refer to the percentage of recipients who open a given email compared to the total number of emails sent. It is a key metric used to measure the effectiveness of email marketing campaigns.
Typically, marketers, businesses, and organizations involved in email marketing are required to track and report email open rates as part of their marketing analytics.
To fill out email open rates, collect data on the number of emails sent, the number of emails opened, and calculate the percentage using the formula: (Number of Opens / Number of Emails Sent) x 100.
The purpose of monitoring email open rates is to assess the engagement and effectiveness of email campaigns, enabling marketers to refine their strategies and improve communication with their audience.
The information typically reported on email open rates includes the total number of emails sent, the total number of opens, the open rate percentage, and any relevant segmentation details.
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