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University of Groningen Offline and Online Go Hand in Hand? CrossChannel and Synergy Effects of Direct Mailing and Display Advertising Lesser, Lisa; Lobs chat, Lara; Heroes, Peter Published in: International
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Peter C. Verhoef is a notable figure in the field of marketing and consumer behavior, recognized for his contributions to marketing analytics and customer engagement strategies.
Typically, individuals or organizations involved in marketing research or consumer behavior studies may reference or file work related to Peter C. Verhoef's theories and frameworks.
To file work related to Peter C. Verhoef, it is important to follow the appropriate academic or industry standards for citations and references, particularly regarding his published works.
The purpose of referencing Peter C. Verhoef is to draw upon his research findings and methodologies in marketing to enhance understanding and application of marketing principles.
Information reported should include his research contributions, publications, methodologies, and any relevant findings in the area of marketing and consumer behavior.
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