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Hybrid Targeted Advertising White Paper A Standards Based Approach for Free to Air Broadcast PlatformsAuthors: John Bartlett, Geoff Routledge, Mark Massel Copyright BCi digital 2015Table of Contents
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Hybrid targeted advertising is a method that combines traditional advertising approaches with digital targeting techniques to reach specific audiences more effectively.
Businesses and organizations that engage in hybrid targeted advertising and are subject to regulatory requirements must file the necessary documentation.
To fill out hybrid targeted advertising documentation, follow the prescribed format provided by the regulatory body, ensuring accurate entry of all required information regarding target demographics, ad spend, and channels used.
The purpose is to ensure transparency in advertising practices, allowing for better measurement of ad effectiveness and compliance with advertising regulations.
Key information includes the targeted demographics, budget allocations, advertising mediums used, and performance metrics.
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