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International Journal of Tourism and Hospitality Management Volume 6, Issue 1, June 2023___ EVALUATING THE MARKETING EFFORTS FOR ATTRACTING THE CHINESE TOURISTS TO E GYPT___ ESLAM AHMED MAHMOUD NOUR
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01
Identify the key service areas to evaluate, such as front desk service, room cleanliness, and food quality.
02
Develop a standardized checklist or survey to rate each service area on a scale, such as 1 to 5.
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Gather feedback from guests through surveys, interviews, or comment cards after their stay.
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Analyze the collected data to identify strengths and weaknesses in service quality.
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Provide training and resources to staff based on the feedback to improve service quality.
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Regularly review and update the service quality assessment process to adapt to changing guest expectations.

Who needs service quality of hotels?

01
Hotel management teams seeking to improve guest satisfaction and loyalty.
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Guests looking for assurance of quality before choosing a hotel.
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Investors and stakeholders interested in the hotel's reputation and performance metrics.
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Service quality of hotels refers to the level of satisfaction and experience that guests receive during their stay, encompassing factors such as cleanliness, staff responsiveness, amenities, and overall guest experience.
Hotels are required to file service quality reports, typically managed by hotel management or designated quality assurance personnel.
Filling out service quality reports involves collecting feedback from guests, reviewing service performance metrics, and documenting assessments related to cleanliness, staff service, facilities, and guest satisfaction surveys.
The purpose of service quality in hotels is to ensure a consistent and high level of guest satisfaction, enhance reputation, and foster customer loyalty by addressing service standards and improving operations.
Information that must be reported includes guest feedback, service ratings, incident reports, operational performance metrics, and compliance with established service standards.
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