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2021PENINSULA PULSECONTRACT1Ad Contact:2 3Tel:4Cell:5Email Address:6Street Address:8Billing Address:9City:11State: COST INFORMATIONPUBLICATION DATESBusiness:710 12Zip:13 14Dimensions:15Column Inches:x
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Determine the total length of the content that needs to be published.
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Measure the width of the column where the content will appear.
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Column inches are a measurement used in print media to quantify the space an advertisement or article occupies in a publication, typically calculated by multiplying the width of the column by the height in inches.
Publishers and advertisers who are utilizing print media to advertise their products or services are required to file column inches.
To fill out column inches, determine the dimensions of the advertisement in inches, calculate the total square inches, and convert that to column inches based on the width of the columns in the publication.
The purpose of column inches is to standardize the way advertising space is sold and reported, allowing for consistent measurement and pricing of ad space in print media.
Information that must be reported on column inches includes the total number of column inches used, the rate charged per column inch, and the overall cost of the advertisement.
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