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Exhibit C WV96 Rev. 9/11AGREEMENT ADDENDUMIn the event of conflict between this addendum and the agreement, this addendum shall control: 1.DISPUTES Any references in the agreement to arbitration or
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How to fill out demand partner data processing

01
Gather all necessary information about the demand partner, including company name, contact details, and data usage policies.
02
Review the data processing agreement template provided by your organization.
03
Fill in the demand partner's information in the designated fields with accurate data.
04
Specify the types of data that will be processed and the purpose of processing.
05
Include any relevant compliance requirements, such as GDPR or CCPA.
06
Ensure that all parties involved review the document for accuracy.
07
Have authorized representatives from both sides sign the document.

Who needs demand partner data processing?

01
Advertisers looking to engage with demand partners for data-driven marketing.
02
Data processors who handle and analyze consumer data for businesses.
03
Marketing agencies managing campaigns on behalf of clients.
04
Organizations that collaborate with third-party platforms for advertising services.
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Demand partner data processing refers to the handling and analysis of data related to demand partners in advertising, where businesses collaborate with external entities to optimize ad placements and target audiences.
Entities that engage in data sharing and processing activities with demand partners, typically advertisers and their agencies, are required to file demand partner data processing.
To fill out demand partner data processing, organizations must gather relevant data from all demand partners, accurately complete required forms, and ensure compliance with regulations before submission.
The purpose of demand partner data processing is to improve the effectiveness of advertising campaigns by analyzing data to understand audience behavior, enhance targeting strategies, and optimize resource allocation.
Information that must be reported typically includes the identities of demand partners, data sharing agreements, the type of data shared, processing purposes, and compliance measures.
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