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Case: 134478 Document: 137 Page: 1 07/07/2014 1264930 38 Nos. 134478, 134481 (con) IN THE UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT ERIC GATT, on Behalf of Himself and All Others Similarly

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3. Identify the target audience and create buyer personas if necessary. This helps to understand the demographics, interests, and needs of the intended audience, and ensures that the project is tailored to their preferences.
4. Clearly define the project scope and objectives. Break down the main deliverables and specify any limitations or constraints. This helps to set realistic expectations for all stakeholders involved.
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