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VERSION DATE: MARCH 2023CONVERSION APPLICATION THIS APPLICATION IS TO BE USED FOR FULL OR PARTIAL CONVERSIONS.Do not use this form: To apply for a conversion with a face amount increase, a change
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How to fill out about enhanced conversions

01
Log in to your Google Ads account.
02
Navigate to the 'Tools and Settings' menu.
03
Select 'Conversions' under the 'Measurement' section.
04
Click on the '+' button to create a new conversion action.
05
Choose 'Website' as the conversion source.
06
Fill in the required details such as conversion name and value.
07
Enable the option for 'Enhanced conversions' if applicable.
08
Add the relevant code snippets to your website or use Google Tag Manager.
09
Test the implementation to ensure it's capturing conversions correctly.
10
Monitor the conversion data in your Google Ads account.

Who needs about enhanced conversions?

01
Businesses looking to improve their conversion tracking accuracy.
02
Marketers wanting to gain insights from customer behavior.
03
E-commerce platforms aiming to maximize online sales.
04
Companies using Google Ads for advertising and wishing to optimize their campaigns.
05
Any organization seeking to enhance their data-driven marketing strategies.
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Enhanced conversions refer to advanced tracking and measurement techniques that provide businesses with more accurate data on user interactions, helping to optimize advertising strategies and improve marketing campaigns.
Businesses and organizations that implement enhanced conversion tracking as part of their digital marketing efforts are required to file reports related to enhanced conversions.
Filling out about enhanced conversions involves providing detailed information regarding your conversion tracking setup, including data collected, methods used, and any relevant metrics that reflect the effectiveness of your enhanced conversion strategies.
The purpose of about enhanced conversions is to ensure accurate tracking of user behavior, optimize advertising spend, and enhance overall marketing effectiveness by providing better insights into conversion data.
Information that must be reported includes the types of conversions tracked, data sources used, conversion values, and any discrepancies noted in tracking accuracy.
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